WebMD Acquires Healthwise Assets to Strengthen Patient Education Offerings

WebMD Health Corp., a leader in health information services, has acquired certain operating assets from Healthwise, Inc., a company specializing in patient education and engagement solutions. Here are the key points from this strategic acquisition:

  1. Healthwise’s Assets:
    • The acquisition includes Healthwise’s extensive library of patient education content, technology platform, and client relationships.
    • These assets will be integrated into WebMD Ignite, which is WebMD’s healthcare engagement division.
  2. Impact on Patient Education and Engagement:
    • WebMD Ignite will now offer a broader range of patient education resources.
    • It will serve over 650 healthcare organizations, including more than 50% of US hospitals and 85% of the top 20 healthcare payers.
    • The acquisition positions WebMD Ignite as the largest healthcare engagement platform in the US.
    • The goal is to empower patients to make informed decisions about their healthcare.
  3. Alignment of Visions:
    • WebMD’s vision of improving healthcare through patient engagement aligns with Healthwise’s mission of providing clear and accessible health information.
    • Together, they aim to empower patients to actively participate in their healthcare journeys.
  4. Healthwise’s Independence:
    • The Healthwise Board of Directors will remain independent.
    • They plan to establish a new non-profit entity dedicated to empowering individuals to make informed health choices, operating outside the payer and provider space.
  5. Financial Details:
    • The specific financial details of the transaction were not disclosed.

Dr. Adam Husney, CEO of Healthwise, expressed pride in their legacy and sees this acquisition as an opportunity to extend their mission through WebMD Ignite’s solutions and delivery platforms123.

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